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03 EXHIBIT / CAFEX

Meet business owners and buyers face to face.

CAFEX helps present products and services, find partners, receive market feedback and build new commercial relationships.

14–16 April 2027 Moscow · Timiryazev Centre
CAFEX — the trade exhibition

CAFEX is the 14th professional exhibition for manufacturers and suppliers of coffee, tea, chocolate, beverages, equipment, ingredients and foodservice solutions, as well as owners and professionals from coffee shops, bakeries, cafés, bars, restaurants and quick-service businesses. In 2027, Coffee Tea Cacao Expo and HORECA Expo will bring their expertise together for the first time under the CAFEX brand.

01 / WHO WILL ATTEND THE EXHIBITION

The exhibition is attended by those who make decisions

Visitor profile based on the 2026 event results.

20 000+trade visitors
3 daysof meetings and demonstrations
B2Bowners, managers and buyers

Job roles

Owners and general managers43%43%
Managers and specialists28%28%
Department heads22%22%
Other7%7%

Business sectors

Foodservice (HoReCa)51%51%
Retail and wholesale13%13%
Food and beverage production13%13%
Services7%7%
Raw material and product suppliers6%6%
Equipment and technology4%4%

Geography

Moscow74%74%
Russian regions21%21%
Saint Petersburg5%5%

Audience segments

Coffee shop, bar and restaurant professionals · distributors and wholesalers · producers and suppliers · baristas, tea masters, chocolatiers, bartenders and chefs.

02 / PARTICIPATION FORMATS

A format tailored to your brand objectives.

01

Exhibition stand

Your own exhibition space for meetings at the stand and presenting products and services

02

Sponsorship

Brand integration into marketing communications and PR support

03

Business programme

Integration into the programme, masterclasses, tastings and presentations

04

Advertising opportunities

Online and offline placements before, during and after the exhibition.

03 / EXHIBITION SECTORS

Find your sector.

04 / READY-MADE FORMATS

Especially for small companies and exhibitors who are not ready to build a stand.

Six affordable turnkey participation formats include the structure, branding with your logo, carpet and media package — you bring your product and get to work. Availability is limited.

Tea Zone

Tea Zone

  • 1 × 0.5 × 1 m information counter branded with your logo
  • Carpet, chair and waste bin
  • Access to shared power outlets and two 1.5 kW outlets
  • Media package
  • Your own roll-up banner may be placed behind the counter
Request a quote
Craft Zone

Craft Zone

  • Information counter with a shelf and logo branding
  • Fabric banner back wall with the stand number
  • Carpet, bar stool and waste bin
  • Media package
  • Your own shelf and roll-up banner are allowed
Request a quote
Low Corner

Low Corner

  • 160 × 60 × 97 cm market counter
  • Table with a curtain for boxes and products
  • Fabric panel branded with your logo
  • 1.5 kW power supply, carpet and chair
  • Media package
Request a quote
High Corner

High Corner

  • 200 × 60 × 227 cm corner unit with an upper panel
  • Stand number and company name on the fascia
  • Curtained table and logo branding
  • 1.5 kW power supply, carpet and chair
  • Media package
Request a quote
Gourmet Zone

Gourmet Zone

  • Market counter and curtained table
  • 1.2 × 1 × 1.3 m refrigerated display case
  • 24-hour 1 kW outlet for the refrigerator and checkout equipment
  • Carpet and chair
  • Media package
Request a quote
Space for Your Own Build

Space for Your Own Build

  • 1 m high rear wall with product storage
  • Carpet and 1.5 kW power supply
  • Media package
  • Your own bar furniture and equipment are allowed (furniture and equipment must be approved by the organiser)
Request a quote
05 / CONVENIENT PARTICIPATION TERMS FOR EVERY EXHIBITOR

No hidden additional costs

Costs charged separately at other venues are provided at no additional cost.

  • Free access to the loading area during build-up and dismantling
  • Handle loading yourself or book porters from the service price list
  • Use your own stand furniture without additional accreditation
  • Exhibitor badges for staff are free with no quantity limit
  • Venue account for online vehicle and build-up passes
  • Paperless electronic access system for the venue
  • Clear contractor accreditation for self-build and custom stands
  • A manager helps optimise the budget and plan stand styling with standard structures
Restrictions for standard-shell stands: do not place decorative elements outside your allocated area, add lettering or graphics to the rear of structures, obstruct aisles or evacuation routes, attach materials to wall panels with tape or clamps, use chairs as stepladders, use your own extension leads or unapproved lights, or carry out electrical work without the general contractor. The full rules are available in the exhibitor documents.
06 / EXHIBITOR SERVICES

All services for preparing to participate on one website

07 / PROGRAMME

200+ events that bring visitors to exhibitors’ stands.

Five themed business-programme stages, championships and national awards. Exhibitors can give a talk, host a master class or run a tasting as a separate participation format.

About Beverages

Recipes, technologies and practices for preparing coffee, cacao and drinks based on them.

About Tea

Talks, master classes and tastings about tea, tea culture and modern tea drinks.

About Cafés and Projects

Practical talks and case studies on managing cafés, coffee shops and restaurants.

About Business

Analytical reports, industry research and round tables on HoReCa development.

About Mixology

Theory and practice of drink creation, bar techniques and industry trends.

EXHIBIT AT CAFEX

Request an exhibiting proposal.

Tell us about your company and objectives, and our team will recommend the right format.

Send enquiry

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